HEA Interview | Cat Mitchell | Representation, Making a Bestseller and BookTok Marketing
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Today, I am joined by Cat Mitchell, Senior Lecturer in Publishing, who has years worth of experience in Marketing and Publicity at Penguin. We have a fascinating conversation about diversity, accessibility and representation in the Publishing and Bookselling industries. We also try to uncover what it is that makes a fiction book a bookseller and talk extensively about the role BookTok plays in marketing!
